Cultural Alliance of CT
THE PROJECT
BRAND IDENTITY, WEBSITE DESIGN + DEVELOPMENT, BRAND VIDEO
Cultural Alliance of Western Connecticut
CAWCT — A non-profit leader in cultivating creative opportunities and partnerships for thriving arts and culture community of in the Greater Danbury area.
Strategy
Brand Identy
Messaging
Web Design
Creative Direction
Video Brand
Story Company Headshots
Challenge
Make the digital user experience match the high touch feel of this impactful, community-oriented, arts organization and increase the visibility of the Cultural Alliance’s brand, increase membership enrollment and donors and increasing workflow efficiencies .
Solution
Make the digital user experience match the high touch feel of this impactful, community-oriented, arts organization and increase the visibility of the Cultural Alliance’s brand, increase membership enrollment and donors and increasing workflow efficiencies .
Results
MEMBERSHIP ONLINE ENGAGEMENT
%
INCREASE UNIQUE PAGE VIEWS
%
INCREASE IN AVERAGE TIME ON PAGE
%
IMPROVEMENT IN ORGANIC SEARCH
%
IMPROVEMENT IN ACQ. BOUNCE RATE
%
INCREASE IN AVERAGE TIME ON PAGE
%
7avenue / Media
Digital Approach To Branding
Your brand is your model, a paradigm that guides other decisions for the business. By defining their brand accurately, we were then able to find where certain decisions were beneficial to their brand model.
Defining the brand.
A discovery session goes in-depth in defining the pivotal aspects of a business. Through collaboration and understanding, a foundation is created along a proper business model.
7avenue / Media
Experience
Design
Your brand is your model, a paradigm that guides other decisions for the business. By defining their brand accurately, we were then able to find where certain decisions were beneficial or detrimental to their brand model.
This combined tips, industry trends, and brand updates. with product instructions.
This combined tips, industry trends, and brand updates. with product instructions.
