Paul Carmona Law
New York injury attorney since 1996, Paul Carmona had no website. Seven years later, he's still on the one we built.
- Services
- Discovery, Web design and development, Analytics and SEO, Hosting, Video production
- Industry
- Legal
- Location
- Brewster, NY
- 1996
- Paul's admission to the New York bar
- 2019
- his firm's first website, designed and built by 7AVENUE
- 7 years
- on the site we built and still host
The challenge
Someone hurt in an accident looks a lawyer up before calling. Paul A. Carmona III had practiced in New York since 1996 and appears as counsel in a 2010 Appellate Division decision, but in 2019 his firm, newly named Carmona Law Group, had no website to find.
The approach
A law firm website and attorney film, built so an injured client trusts him before the first call
The 2019 build began with a discovery session on the people who hire him, the firm's goals, his story and a stylescape, then a sitemap and wireframes, so the structure started from the people Paul serves. Google Analytics, the Facebook pixel and on-page SEO went in with the build. Then we filmed Paul and put the film at the top of the firm's home page, so a client meets him before the first call.
The results
Now a referral can watch Paul on film before picking up the phone.
First website: designed and built by 7AVENUE for Carmona Law Group.
Film: Paul on camera, playing at the top of the firm's home page.
Still a client: 7AVENUE has hosted the site since 2019, and a rebuild is underway.
What it means for you
When someone hears your name, what they find should look like what you've built.
People check you before they commit, whether a friend passed on your name or they just saw your sign go up. When what they find looks like the business you've built, more of the right people have a reason to call; when it looks smaller, they move on and you never hear about it. One team builds the site and the film and keeps them running.
More work like this
Jesús Molina
World-class jazz pianist Jesús Molina turned one masterclass into six figures in sales.
Blackbox Garage